I audit small business websites and give you a clear, prioritized action plan to improve usability and increase conversions.
Client Feedback
Aaron took the time to understand the specifics of our organization: who we serve, how families find us, and the work we'd already put into the site. His recommendations were tailored to that, not generic advice. He was efficient and effective, personable, and great at communicating throughout. This is a service you can count on to pay for itself.
What I Do
Deep UX audits, AI search readiness, and modern-builder coaching - every engagement ships with specific, prioritized fixes you can act on.
A comprehensive review of your site's usability, navigation, and user flow - from first click to conversion.
See how your site stacks up against competitors and find the gaps you can exploit to stand out.
Focused audit on the pages and flows that drive revenue: checkout, sign-up, landing pages.
ChatGPT, Perplexity, and Claude now answer questions customers used to type into Google. If your site isn't readable to AI agents, you're invisible in the fastest-growing search channel.
Tired of paying a freelancer for every edit? I'll teach you Lovable, the AI site builder I recommend, so you can ship design and copy changes yourself in minutes, not weeks.
How It Works
Simple, fast, and zero hassle on your end.
Fill out a short intake form with your URL, your goals, and any pages you want prioritized. Takes 5 minutes.
Three passes: an AI-assisted walkthrough to map friction points, live verification to catch what tools miss, and a backend code audit for SEO and technical issues.
A prioritized report with screenshots, findings, and step-by-step fixes ready to hand to a developer.
About Aaron
I'm Aaron Mallinger, the founder of Lakeshore UX. I hold a BS in Business Administration (Marketing) from Miami University, and my background is in market research, AI and data analytics.
That mix shapes every audit. Market research taught me to start with your customer: what they need, and what makes them act. AI and data let me review your site more thoroughly than a manual checklist ever could, and I check every finding myself before it reaches you.
I work with small and mid-sized businesses that know their website isn't performing but don't know exactly why. My audits are built for action: every finding is tied to a business outcome, and every recommendation is something you can hand to a developer and implement immediately.
Every issue is tied to a conversion, retention, or revenue impact, not just an academic UX principle.
Reports include enough detail that you can hand them directly to a developer or freelancer to implement.
Single-page audits delivered within 72 hours. Full site audits within 5–7 business days. No month-long engagements for a site review.
Aaron Mallinger
Founder, Lakeshore UX
Get in Touch
Tell me about your site and what you're trying to improve. I'll follow up within one business day with a quote.