I audit small business websites and give you a clear, prioritized action plan to improve usability and increase conversions.
What I Do
No vague recommendations. Every finding comes with a specific fix and a priority level.
A comprehensive review of your site's usability, navigation, and user flow — from first click to conversion.
See how your site stacks up against competitors — and find the gaps you can exploit to stand out.
Focused audit on the pages and flows that drive revenue — checkout, sign-up, landing pages.
How It Works
Simple, fast, and zero hassle on your end.
Fill out a short intake form with your URL, your goals, and any pages you want prioritized. Takes 5 minutes.
I navigate your entire site like a real user, documenting friction points, UX failures, and missed opportunities.
A prioritized PDF and slide deck with screenshots, findings, and step-by-step fixes — ready to hand to a developer.
Why Aaron
I'm a Chicago-based UX auditor who works with small and mid-sized businesses that know their website isn't performing — but don't know exactly why.
My audits are built for action, not for filing away. Every finding is tied to a business outcome, and every recommendation is something you can actually implement.
Every issue is tied to a conversion, retention, or revenue impact — not just an academic UX principle.
Reports include enough detail that you can hand them directly to a developer or freelancer to implement.
Most audits delivered within 48 hours. No month-long engagements for a site review.
Ready to find out what's really holding your site back?
Most clients see the audit ROI in the first fix they implement.
Let's TalkGet in Touch
Tell me about your site and what you're trying to improve. I'll follow up within one business day with a quote.