Lakeshore UX — Chicago

Your website is losing customers.
Let's find out why.

I audit small business websites and give you a clear, prioritized action plan to improve usability and increase conversions.

Get a Free Quote See What's Included
4-dayTurnaround
100%Actionable Findings
ChicagoBased

What I Do

Services built around
your site's growth

Deep UX audits, AI search readiness, and modern-builder coaching - every engagement ships with specific, prioritized fixes you can act on.

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UX Audit

A comprehensive review of your site's usability, navigation, and user flow - from first click to conversion.

  • Navigation & information architecture
  • Mobile responsiveness review
  • Conversion funnel analysis
  • Accessibility check (WCAG 2.1)
  • Prioritized findings report
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Competitive Analysis

See how your site stacks up against competitors and find the gaps you can exploit to stand out.

  • 3–5 competitor benchmarks
  • Feature & UX comparison matrix
  • Positioning gaps identified
  • Quick-win opportunities
  • Strategic recommendations
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Conversion Optimization

Focused audit on the pages and flows that drive revenue: checkout, sign-up, landing pages.

  • CTA placement & copy review
  • Form friction analysis
  • Trust signals assessment
  • Page speed impact review
  • A/B test recommendations
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Agentic Search Optimization

ChatGPT, Perplexity, and Claude now answer questions customers used to type into Google. If your site isn't readable to AI agents, you're invisible in the fastest-growing search channel.

  • Custom llms.txt file authored
  • robots.txt tuned for AI crawlers
  • Structured data (JSON-LD) added
  • Content rewritten for AI readability
  • Visibility check across 3 major LLMs
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AI Builder Coaching

Tired of paying a freelancer for every edit? I'll teach you Lovable, the AI site builder I recommend, so you can ship design and copy changes yourself in minutes, not weeks.

  • Rebuild plan mapped from your audit
  • Hands-on Lovable training (2 sessions)
  • Prompting playbook for your site
  • Brand + component starter setup
  • 30 days of async support post-launch

How It Works

From kickoff to report in 3 steps

Simple, fast, and zero hassle on your end.

1

You Share Your Site

Fill out a short intake form with your URL, your goals, and any pages you want prioritized. Takes 5 minutes.

2

I Do the Deep Dive

I navigate your entire site like a real user, documenting friction points, UX failures, and missed opportunities.

3

You Get a Clear Report

A prioritized PDF and slide deck with screenshots, findings, and step-by-step fixes ready to hand to a developer.

Why Aaron

A UX auditor who speaks
plain English

I'm a Chicago-based UX auditor who works with small and mid-sized businesses that know their website isn't performing, but don't know exactly why.

My audits are built for action, not for filing away. Every finding is tied to a business outcome, and every recommendation is something you can actually implement.

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Business-focused findings

Every issue is tied to a conversion, retention, or revenue impact, not just an academic UX principle.

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Dev-ready recommendations

Reports include enough detail that you can hand them directly to a developer or freelancer to implement.

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Fast turnaround

Most audits delivered within 4 days. No month-long engagements for a site review.

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Ready to find out what's really holding your site back?

Most clients see the audit ROI in the first fix they implement.

Let's Talk

Get in Touch

Request your audit

Tell me about your site and what you're trying to improve. I'll follow up within one business day with a quote.

📍Chicago, IL
⏱Typical response: same business day
📄Deliverable: PDF report + slide deck
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