I audit small business websites and give you a clear, prioritized action plan to improve usability and increase conversions.
What I Do
Deep UX audits, AI search readiness, and modern-builder coaching - every engagement ships with specific, prioritized fixes you can act on.
A comprehensive review of your site's usability, navigation, and user flow - from first click to conversion.
See how your site stacks up against competitors and find the gaps you can exploit to stand out.
Focused audit on the pages and flows that drive revenue: checkout, sign-up, landing pages.
ChatGPT, Perplexity, and Claude now answer questions customers used to type into Google. If your site isn't readable to AI agents, you're invisible in the fastest-growing search channel.
Tired of paying a freelancer for every edit? I'll teach you Lovable, the AI site builder I recommend, so you can ship design and copy changes yourself in minutes, not weeks.
How It Works
Simple, fast, and zero hassle on your end.
Fill out a short intake form with your URL, your goals, and any pages you want prioritized. Takes 5 minutes.
Three passes: an AI-assisted walkthrough to map friction points, live verification to catch what tools miss, and a backend code audit for SEO and technical issues. Most reviews miss two of these three.
A prioritized PDF and slide deck with screenshots, findings, and step-by-step fixes ready to hand to a developer.
Why Aaron
I'm a Chicago-based UX auditor with a background in consultative strategy, marketing, and AI — which means I approach your site the way a business analyst would, not just a designer.
I work with small and mid-sized businesses that know their website isn't performing but don't know exactly why. My audits are built for action: every finding is tied to a business outcome, and every recommendation is something you can hand to a developer and implement immediately.
Every issue is tied to a conversion, retention, or revenue impact, not just an academic UX principle.
Reports include enough detail that you can hand them directly to a developer or freelancer to implement.
Single-page audits delivered within 48 hours. Full site audits within 5–7 business days. No month-long engagements for a site review.
Ready to find out what's really holding your site back?
Every finding is tied to a business outcome — and every fix is something you can act on right away.
Let's TalkGet in Touch
Tell me about your site and what you're trying to improve. I'll follow up within one business day with a quote.